WDYMB…Risk Perception and Risk Communication?
Complicated, subtle factors affect how we perceive risk and these can be exacerbated by the way we receive risk information. We refer to the ways we think about and react to risks as risk perception, and the processes for discussing risk as risk communication. Even when people are in the same or very similar situations, they may perceive the risks very differently. Similarly, different people listening to the same risk information will react to it differently depending on several factors that affect their perspective. The overall result of this is “the general frustration experienced by both risk managers and affected parties in conveying and understanding risk information”.[i] ...